Marketing with the Apostle Paul, A Book by Larry Waltman


	About the Book

		The book examines the ancient concepts Paul puts to work and shows they are successful techniques suitable for today.

	Investigate \| Select \| Plan \| Write \| Work \| Check \| Start Over Use these steps, whether you are a seasoned salesperson, a newly minted marketing major or an entrepreneur with a new and great product. They are ancient concepts that worked for Paul in a very busy, crowded and loud market place of the religious economy of the First Century Roman Empire. Ancient Concepts. Successful Techniques. 1. Investigate Opportunities. Look at the world. Is the market ready for your product and is your product ready for the market? Will consumers "need" your product after they try it? How do you "check out" a market? What are consumers thinking? 2. Figure out Market Slices and Decide on a Slice. Review your research and group similar consumers into market slices. A market slice is a group of consumers that have the most in common. What slice do you think will want the product most? Then pin down that slice and go for it. Target the marketing efforts to that one, single, narrow slice you can hit and hit hard. 3. Plan a Market Position and Aim to Fill It. Pick a point in the market where your product is better, faster, cleaner or healthier than any other similar product. Then package the product, place it, promote it and price it to the consumer. 4. Write a Marketing Plan. Set measurable objectives with a timetable. Plan how to reach the objectives. Determine how to measure success. Financial backers want to see the marketing plan just as much as those who will work it. 5. Work the Plan. The marketing plan is a map of where to go and how to get there. Plan the work and work the plan. 6. Check Out the Results. Things can get lost between writing the plan and working it. Inspect, control, review to make sure everything is going well. Correct where necessary, teach, counsel and mentor to get things back on track. 7. Start All Over Again. What worked and what didn’t work? Is there a follow up product with improvements? Is there a different market slice that may use the product? Is there a different location to market the product? The first marketing campaign is the hardest. Learn from the first time out, and the second time around is a piece of cake.