Church Planting with Paul: 7 Ancient Concepts, 7 Successful Marketing Techniques

ABOUT THE BOOK

Not only do Paul's Missionary Journeys have something to tell today's missionaries who are trying to plant churches, but his journeys follow what we think of as a very modern concept — the seven steps used in strategic marketing.

This book is for the young missionary or seminary student who wants to plant churches. Each chapter covers one of the seven strategic marketing steps and shows how Paul's ancient concepts apply to today's world.

Bible study classes and discussion groups that are reviewing Paul's journeys will also benefit. Each chapter ends with questions for discussion and thought starters.

In addition, there is information on how religions compete in the market place and a section giving some detail of life in the first century.

"Larry Waltman has woven together a business model of church growth, along with his understanding of Paul and his approach to church planting. It is an interesting read that should generate a great deal of discussion."
- The Rev. Rod Buchanan, D. Min.

"Larry offers valuable information about the culture of the Roman Empire in the Julio-Claudian period. His marketing model prompts you to consider the connections between Paul's planting of churches and planting churches in the 21st century."
- Robert E. Bennett, Professor of Classics Emeritus, Kenyon College, Ph.D. Yale, M.A. Theology.

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The author is a retired U. S. Army colonel. He was also an adjunct professor in the Graduate School for Communications, The American University, Washington, D. C., teaching marketing and campaign planning. He also consulted for the US Information Agency in Latvia and in Washington, D.C.